About the Workshop
Avanteia Pvt Ltd, Goa's leading IT training institute, conducted an intensive 15-day Digital Marketing Workshop at St. Xavier's College Mapusa. The program was designed to transform students into industry-ready digital marketing professionals through hands-on training and real-world project experience.
Students mastered the complete digital marketing ecosystem — from search engine optimization and pay-per-click advertising to social media strategy and content marketing. The workshop included daily practical sessions, live campaign management, case study analysis, and a final capstone project evaluated by industry experts from Goa's top digital agencies.
Topics Covered
- Search Engine Optimization (SEO) — On-page, Off-page, Technical
- Google Ads & PPC Campaign Management
- Social Media Marketing — Instagram, Facebook, LinkedIn, Twitter
- Content Strategy & Copywriting
- Email Marketing & Marketing Automation
- Google Analytics 4 & Data-Driven Decision Making
- Affiliate Marketing & Influencer Outreach
- E-commerce Marketing & Conversion Rate Optimization
Program Schedule
| Day | Topic | Activity |
|---|---|---|
| 1 | Introduction to Digital Marketing | Market analysis & goal setting |
| 2 | SEO Fundamentals | Keyword research workshop |
| 3 | On-Page SEO | Website audit & optimization |
| 4 | Off-Page SEO & Link Building | Backlink strategy exercise |
| 5 | Technical SEO | Site speed & mobile optimization |
| 6 | Google Ads Setup | Live campaign creation |
| 7 | PPC Optimization | A/B testing & bid management |
| 8 | Social Media Strategy | Content calendar creation |
| 9 | Instagram & Facebook Marketing | Ad campaign setup |
| 10 | LinkedIn & Twitter Marketing | B2B lead generation exercise |
| 11 | Content Marketing | Blog writing & video scripting |
| 12 | Email Marketing | Automation workflow design |
| 13 | Google Analytics 4 | Dashboard creation & reporting |
| 14 | E-commerce & CRO | Product page optimization |
| 15 | Capstone Project & Certification | Presentations & valedictory |
Workshop Photos — St. Xavier's College, Mapusa
Want Avanteia to Conduct a Workshop at Your Institution?
We offer customized 1-day awareness sessions and 15-day intensive bootcamps for colleges and higher secondary schools across Goa. Get in touch to discuss your requirements.
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