Introduction to digital marketing
Overview: Advanced digital marketing strategies, including data-driven
marketing, advanced analytics, and strategic planning.
Duration: 3 month
Topics Covered:
- Introduction to digital marketing
- Digital marketing strategy
- Website planning and creation basics of website development
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Introduction to SEM
- Social media marketing (SMM)
- Content marketing
- Email marketing
- Affiliate marketing
- E-commerce marketing
- Understanding social media marketing
- Google Ads overview
- Meta ads (Facebook & Instagram)
- Twitter ads introduction
- Other social media ads introduction to other social media platforms
- Listing e-commerce products on Meesho
- Capstone project overview
Learning Outcomes:
Develop and execute advanced marketing strategies and leverage data for decision-making.
Internship: Free internship opportunity included (Duration: 3 months)
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