Introduction to digital marketing
Overview: Intermediate skills in digital marketing, focusing on campaign
management, analytics, and optimization.
Duration: 2 month
Topics Covered:
- Introduction to digital marketing
- Digital marketing strategy
- Website planning and creation basics of website development
- Search engine optimization (SEO)
- Search Engine Marketing (SEM)
- Social media marketing (SMM)
- Content Marketing
- Email Marketing
- Meta Ads (Facebook & Instagram)
- Capstone Project overview
Learning Outcomes:
Manage and optimize digital marketing campaigns
and analyze performance metrics
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